2017春夏時裝周正如火如荼地展開中，PRADA特別於此期間，在三座時尚重鎮―佛羅倫斯、米蘭和巴黎的店內分別呈現2016秋冬男裝特別陳列，從不同視角為這三座久負盛名的時尚之都量身打造出符合各地特色的風格展示。

佛羅倫斯 (展出日期：2016年6月14日－2016年6月26日)

首先由比利時時尚攝影師Willy Vanderperre掌鏡拍攝的2016秋冬男裝、女裝幕後花絮系列照打頭陣，在佛羅倫斯精品店內展出，藉以不同視角審視男、女裝兩系列間的美學世界、探詢兩者間蘊藏的聯繫；而店內也特別重新選用帶有3D立體效果的地毯與新增同色系座椅，凸顯系列展品與特色陳列。

Street fashion, Fixture, Display window, Door, Retail, Display case, Home door, Mannequin, pinterest
PRADA
Flooring, Art, Tile, Visual arts, Advertising, Exhibition, Painting, Modern art, Art exhibition, Banner, pinterest
PRADA
Sleeve, Pattern, Art, Fashion, Collection, Visual arts, Design, Fashion design, Pattern, Creative arts, pinterest
PRADA
Advertising, Blazer, Tile, Box, Baggage, Tuxedo, pinterest
PRADA
Interior design, Floor, Flooring, Ceiling, Hall, Interior design, Lobby, Games, Design, Tile, pinterest
PRADA
Human, Green, Interior design, Floor, Room, Flooring, Furniture, Interior design, Design, Living room, pinterest
PRADA
Sleeve, Mannequin, Fashion, Art, Design, One-piece garment, Costume design, Visual arts, Fashion design, Retail, pinterest
PRADA
Shoe store, Shelf, Shelving, Collection, Shoe organizer, Outdoor shoe, Walking shoe, Modern art, Painting, pinterest
PRADA
Ceiling, Art, Hall, Tile, Advertising, Painting, Exhibition, Art exhibition, Collection, pinterest
PRADA
Human body, Interior design, Flooring, Picture frame, Advertising, Hall, Carpet, pinterest
PRADA
Interior design, Floor, Room, Flooring, Interior design, Ceiling, Hall, Couch, Design, Living room, pinterest
PRADA
Interior design, Picture frame, Design, Kitchen stove, Gas stove, Kitchen appliance, Machine, Collection, Kitchen appliance accessory, Display case, pinterest
PRADA
Interior design, Room, Picture frame, Design, Tile, Transparent material, Collection, Display case, Tile flooring, Exhibition, pinterest
PRADA
Interior design, Red, Room, Floor, Flooring, Carmine, Fashion, Interior design, Material property, Boutique, pinterest
PRADA
Clothing, Floor, Outerwear, Flooring, Style, Interior design, Retail, Fashion, Mannequin, Hall, pinterest
PRADA
Fashion, Art, Facial hair, Beard, Visual arts, Collection, Art exhibition, Modern art, Art gallery, Painting, pinterest
PRADA

米蘭 (展出日期：2016年6月16日－2016年6月26日) 

而米蘭的PRADA男裝店則是由OMA(大都會建築事務所)和紐約2X4設計公司藝術總監Michael Rock共同打造出前衛的設計空間―在店鋪各處及櫥窗以巨型LED螢幕循環播放品牌的歷史以及各式服飾圖片。

Interior design, Ceiling, Furniture, Fixture, Glass, Darkness, Hall, Hardwood, Interior design, Symmetry, pinterest
PRADA
Cap, Blazer, Suit trousers, Facial hair, Beard, White-collar worker, Pocket, Display case, Moustache, pinterest
PRADA
Hardwood, Street fashion, Wood flooring, Varnish, Beanie, Headpiece, Laminate flooring, pinterest
PRADA
Wood flooring, Laminate flooring, Hardwood, Display device, Varnish, pinterest
PRADA
Floor, Advertising, Display case, Games, Shadow, Shelf, Banner, pinterest
PRADA

巴黎 (展出日期：2016年6月22日－2016年7月8日)

最後一幕PRADA 2016秋冬系列廣告活動於法國Faubourg Saint-Honoré store展開，此廣告系列強調現代化男性的剛毅在歷史時代下的呈現，由主演《愛的萬物論》和《丹麥女孩》的艾迪瑞德曼Eddie Redmayne演繹這場壯烈氣勢磅礡歷史圖像，並由時尚界攝影大師Craig McDean所掌鏡，令人再度回味19世紀油畫的氛圍。