近年來老錢風、Quiet Luxury席捲時尚圈，讓眾人再次注意到自品牌草創之初，便以講究質感聞名的Ralph Lauren。雖然設計深受上流社群喜愛，但一手打造同名品牌的設計師Ralph Lauren，其實沒有華麗的身家背景。Ralph Lauren是猶太移民之子，1939年出生於美國紐約最貧困的行政區The Bronx，很有生意頭腦的他，在學時期就曾向同學販售領帶。結束軍旅生活，進到領帶製造商Beau Brummell工作後，Ralph Lauren更說服集團總裁讓他參與設計，並於1967年創立同名品牌Ralph Lauren。不僅以繽紛亮麗的寬版領帶掀起新男裝潮流，Ralph Lauren更打破當時西裝服飾專業分工的業界生態，推出從領帶、襯衫、內襯等全套西服單品皆包辦的男裝線，而後接連推出的女裝線、牛仔支線Double RL、運動支線RLX等，也都以優雅美式風格深受喜愛，其中誕生於1972年的Polo衫更是至今仍紅遍全球的經典單品。時至今日，Ralph Lauren已是年營收高達60億美元的精品集團，產品線更從服裝擴展到居家、餐飲等層面，且即使已屆84歲高齡，Ralph Lauren依然親自操刀系列設計，一如他的名言：「我不設計衣服，我設計夢想。」Ralph Lauren藉著設計翻身，也透過作品將夢想的可能性帶給眾人。下滑看Ralph Lauren從時尚到人生態度的20句經典語錄！
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Ralph Lauren語錄：關於夢想
"I don't design clothes, I design dreams."
我不設計衣服，我設計夢想。
Ralph Lauren語錄：關於獨特性
"My thing was always about individuality and about creating a world - because you don't just wear clothes, you live a life. You have style. You project who you are."
我的作品始終是關於個性和創造獨特世界，因為穿衣服是為了生活。你有風格，能展現你是誰。
Ralph Lauren語錄：關於品牌
"You don't have to wear a label to be important."
你不是穿上Logo才顯得重要。
Ralph Lauren語錄：關於服裝
"I don't think women should look like fashion victims. I think these (clothes) are for women that want to look sexy. They want to look smart."
我不認為女性應該成為時尚的受害者。這些衣服是為那些想要看起來性感、聰明的女性而設計。
Ralph Lauren語錄：關於品味
"Don't be today's look. Be a look that's timeless."
別只追求流行，而該打造經典。
Ralph Lauren語錄：關於著裝
"When you put on something that you really like, you feel like you are that person or the person you want to be."
當你穿上真的喜歡的服裝，你會感覺自己就是那個你想成為的人。
Ralph Lauren語錄：關於風格
"Style is very personal. It has nothing to do with fashion. Fashion is very over quickly. Style is forever."
風格是非常個人的，與時尚毫無相關。時尚瞬息萬變，但風格永遠存在。
Ralph Lauren語錄：關於創作
"The clothes that I design and everything I've done is about life and how people live and how they want to live and how they dream they'll live. That's what I do."
我設計的衣服和我所做的一切都是關於生活，包括人們如何生活、他們想要如何生活，以及他們夢想的生活。這就是我所做的。
Ralph Lauren語錄：關於特色
"Personal style is about taking a risk, trying something unexpected, and having fun with fashion, but always being true to yourself."
個人風格是關於冒險，嘗試意想不到的事物，享受時尚，但永遠忠於自我。
Ralph Lauren語錄：關於特質
"I'm a fan of people that have quality, that do what they do, and that are not into the showbiz."
我欣賞那些有質感的人，他們專注於自我，且不喜歡炫耀。
Ralph Lauren語錄：關於追求
"I always feel like I have to keep going. You can sit back and say, 'Maybe I can stop.' But then you're yesterday, and I love tomorrow."
我總覺得我必須繼續前進。你可以坐下來說：「也許我可以停下來。」但如此你就會成為過去，而我嚮往未來。
Ralph Lauren語錄：關於付出
"A lot of hard work is hidden behind nice things."
很多辛苦付出都被美好的事物所掩蓋。
Ralph Lauren語錄：關於挑戰
I know it's not enjoying my success to do this, but when I see too many Polo shirts, I say to myself, 'That's the end of that.'
我知道這樣做並不是在享受成功，但是當我看到太多Polo衫時，我會對自己說：「這已經夠了。」
Ralph Lauren語錄：關於創造經典
"I’m interested in longevity, timelessness, style – not fashion."
我有興趣的是雋永、經典、風格，而非時尚。
Ralph Lauren語錄：關於設計
"You have to create something from nothing."
「設計必須從無中生有。」
Ralph Lauren語錄：關於創新
"I try to make things that are fresh and different, even if they are inspired by classic things."
我試圖做一些新鮮且不同的事情，即使它們是受到經典的啟發。
Ralph Lauren語錄：關於自我
"I think I've been happy because I've been able to do what I believe in, and on my own terms."
我想我一直很快樂，因為我能按照自己所想，以自己的方式去做事。
Ralph Lauren語錄：關於成就
"I never said to myself, 'I'm going to be the greatest.' I just wanted to do my own thing."
我從來沒對自己說過：「我要成為最棒的。」而是單純想做自己所喜愛的。
Ralph Lauren語錄：關於天分
"I never went to fashion school. I didn't know what a designer was. I knew I had something, but I didn't know what it was. And it could just have easily been nothing."
我從沒上過時尚學校。我不知道什麼是設計師。以前我知道我有點天分，但我不知道那是什麼。這很可能輕易地流逝。
Ralph Lauren語錄：關於戀舊
"When you don't do something anymore, all of a sudden everyone treasures it."
當你不再做某件事之後，突然間所有人都會珍惜它。
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